REI Women’s BusinessCenter

Social Networking:Twitter – @nickhoss

Pauls Valley Chamber ofCommerce

Tuesday, March 9, 2010

Join thediscussion about this topic on Twitter; include #reibizlunch in your tweets

Topic: Using Twitter toMarket Your Business

The Reality, Right Now

• July 12, 2008, the Pauls Valley Daily Democrat reported that “census numbers not good for Pauls Valley, county” http://tinyurl.com/y8aryrj

• Further, the newspaper stated that Garvin County’s population has declined since the 2000 US Census published

CONTRAST

• County’s surrounding Garvin County have experienced a population growth since the 2000 US Census published

• The newspaper added that the state of Oklahoma, as a whole, has grown five percent since 2000

CONSIDER

• Garvin County is located between Oklahoma City, Okla., and Dallas, Texas http://tinyurl.com/ye7l9bu

• Every community in Garvin Co. has access to two major highways: a) Interstate 35, and b) the “information super highway” a.k.a. the World Wide Web

REI Women’s BusinessCenter

Social Networking:Twitter – @nickhoss

Pauls Valley Chamber ofCommerce

Tuesday, March 9, 2010

Join thediscussion about this topic on Twitter; include #reibizlunch in your tweets

Topic: Using Twitter toMarket Your Business, cont.

“How” vs. “Why” to useTwitter

[video] — “How To Use Twitter For Business” - http://tinyurl.com/yay3e4s

TwoQuestions

GOOD– 1. What do people say about your business, brand, product, or service?

BETTER– 2. What reason (or reasons)are you giving people to talk about your

business, brand, product, or service?

Understand…

You’re“no longer in complete control of (your) brand. However, research and attentionto detail goes a long way in monitoring how (your) business is perceived,”Melissa Jun Rowley, Mashable.com, http://tinyurl.com/yexyuep

Mobile by the Numbers

• 250 million Americans subscribed to some form of cellular telephone service in November 2007. At that time, that represented 82.4 percent of the US population http://tinyurl.com/ylcd6hs

• January 2009, the same 250 millions Americans represented approx. 82 percent of the US population

• 90 percent of all Americans are within three feet of their respective cell phone, 24-hours a day http://tinyurl.com/cxgjy4 [PDF]

REI Women’s BusinessCenter

Social Networking:Twitter – @nickhoss

Pauls Valley Chamber ofCommerce

Tuesday, March 9, 2010

Join thediscussion about this topic on Twitter; include #reibizlunch in your tweets

Topic: Using Twitter toMarket Your Business, cont.

Also, understand…

“Advertisingisn’t dying, it’s merely changing form,” Mike Laurie, Mashable.com, http://tinyurl.com/ye8ptzu

[video] — “Twitter + Kogi = One Hot Taco” - http://tinyurl.com/cdga5z

THE FILTER

Oneword: value.

Ifusing Twitter won’t add value to your company (your brand), or your customers,don’t use it.

Examples of Twitter, andCustomer Service

• Helping someone else’s customer – “stolen checks”

• When a comment connects non-customers – “profane car repair”

REI Women’s BusinessCenter

Social Networking:Twitter – @nickhoss

Pauls Valley Chamber ofCommerce

Tuesday, March 9, 2010

Join thediscussion about this topic on Twitter; include #reibizlunch in your tweets

Topic: Using Twitter toMarket Your Business, conclusion

Did you know…?

Twitter Co-founder EvanWilliams grew up in a small town (pop.361) "Twitter Revolution" –Wall Street Journal http://tr.im/jgXv

Articlesof Interest

“WhySocial Media Means Big Opportunities for Women” – http://tinyurl.com/yc287gn

Small Biz Survival: “Playto your tourism strength” – http://tinyurl.com/kubujt

Look Who’s on Twitter

PaulsValley business – http://twitter.com/babydscafe

Okla. Small TownEntrepreneur – http://twitter.com/beckymccray

Made In Oklahoma Coalition– http://twitter.com/MIO_Coalition

Twitter Tools

http://search.twitter.com – Twittersearch engine, “See what's happening — right now.”

http://hootsuite.com – Manage multipleTwitter accounts, and schedule tweets (desktop)

http://ubertwitter.com – Managemultiple Twitter accounts (BlackBerry: mobile)